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My Business Name Is Taken in Another State — Can I Still Trademark It?
Another business in another state uses your name. Can you still trademark it? A trademark attorney explains how geography, use, and registration collide.

Sean Russell
Oct 125 min read


Can I Trademark My Restaurant, Salon, or Agency Name?
Restaurants, salons, and agencies can — and should — trademark their names. A trademark attorney explains service marks, classes, costs, and local traps.

Sean Russell
Oct 75 min read


Is a Trademark Attorney Worth It? (An Honest Cost-Benefit Breakdown)
An attorney runs the honest math — what you're actually buying, when it pays off, and the situations where the answer is genuinely no.

Sean Russell
Oct 65 min read


My Trademark Was Refused After I Used a Cheap Filing Service. Now What?
Check your deadline first — that's the only unfixable part. A trademark attorney explains what usually went wrong and what your realistic options are.

Sean Russell
Oct 25 min read


How Do I Choose a Trademark Attorney? 10 Questions to Ask Before You Hire
Ten questions that reveal what's actually included, who is really doing the work, and what happens when things go wrong. Ask them everywhere — including here.

Sean Russell
Sep 305 min read


Trademark Filing Services Compared: Filing Mills vs. DIY vs. Attorney
Cheap trademark filing service, DIY, or attorney? An honest comparison of costs, risks, and the USPTO's crackdown on fraudulent filing operations.

Sean Russell
Sep 286 min read


How Much Does a Trademark Attorney Cost?
Quick disclaimer up front: I'm a trademark attorney, but I'm not your attorney. Reading this does not create an attorney-client relationship. Every trademark situation turns on its own facts, and both filing fees and rules change over time. Treat this as general information to orient you, not specific legal advice. If you have a question about your brand, consult a lawyer directly. When you budget for a federal trademark, you are paying two separate bills that buyers frequent

Sean Russell
Sep 247 min read


Should College Athletes Trademark Their Name? (NIL Brand Protection)
NIL rights and trademarks do different jobs. A trademark attorney explains what athletes should protect, when to file, and the mistake that kills applications.

Sean Russell
Sep 215 min read


Someone Hijacked My Amazon Listing — Can a Trademark Stop Them?
Listing hijackers and counterfeiters thrive on unprotected brands. A trademark attorney explains how a registration unlocks Amazon's takedown tools.

Sean Russell
Sep 185 min read


Can You Trademark a Slogan, Hashtag, or Catchphrase?
Yes — slogans, hashtags, and catchphrases can be trademarked, if they work as brands. A trademark attorney explains the rules, with famous examples.

Sean Russell
Sep 185 min read


Can You Trademark an AI-Generated Logo?
Usually yes — but you may own no copyright in it. A trademark attorney explains the ownership gap, the real risks, and how to close them.

Sean Russell
Sep 165 min read


When Should a Creator Trademark? (Hint: Before You Go Viral)
The best time to trademark your channel, podcast, or catchphrase is before you blow up. A trademark attorney explains creator timing, costs, and traps.

Sean Russell
Sep 145 min read


What Is the Supplemental Register? (And Should You Take It If the USPTO Offers?)
Housekeeping before we dive in: I'm a real trademark attorney, but reading this doesn't hire me. No attorney-client relationship is forming here, even if we bond over descriptive marks. Trademark outcomes turn hard on the specific facts, and the law has a habit of moving when you're not looking. So treat this as a solid general map — not legal advice for your situation. Got an actual trademark problem? Talk to an actual lawyer about it. The Supplemental Register is the USPTO'

Sean Russell
Sep 117 min read


Should I Trademark My YouTube Channel, TikTok Name, or Podcast Name?
Can you trademark a YouTube channel, TikTok name, or podcast name? A trademark attorney explains when creators should file, what it covers, and costs.

Sean Russell
Sep 105 min read


Dupes vs. Counterfeits: What's Actually Illegal?
One is usually legal, one never is. A trademark attorney explains trade dress, why the biggest dupe case ended without an answer, and what brands can do.

Sean Russell
Sep 26 min read


Do You Need a Trademark to Sell on Etsy or Shopify?
You don't need a trademark to sell on Etsy or Shopify — but here's when you really want one. A trademark attorney gives the honest, no-upsell answer.

Sean Russell
Aug 264 min read


How Do I Get Into Amazon Brand Registry? The Trademark Requirement, Explained
Amazon Brand Registry requires a registered or pending trademark. A trademark attorney explains the requirements, the process, and the mistakes to avoid.

Sean Russell
Aug 146 min read


What Is a Trademark Office Action and How Do I Respond?
Got a trademark office action? Don't panic. A trademark attorney explains what it means, your 3-month deadline, and how refusals actually get overcome.

Sean Russell
Aug 135 min read


How Do I Do a Trademark Search Before Filing? (Step-by-Step Guide)
A trademark search runs in three stages: knockout, comprehensive clearance, and the attorney's opinion. A trademark attorney walks through each one.

Sean Russell
Aug 108 min read


New USPTO Trademark Rules for 2026: What Actually Changed
The 2026 changes are almost entirely about AI — Class ACT, image search, and Scout LLM. An attorney separates what's genuinely new from what only sounds new.

Sean Russell
Aug 66 min read
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