TRADEMARK SERVICES FOR E-COMMERCE SELLERS
The federal mark behind your brand.
Amazon Brand Registry, Walmart, Etsy, Shopify — the platforms that ask for a registration number want a real federal trademark behind it. We file the application that earns the registration.
We file for
Amazon Brand Registry
Federal registration for marketplace verification.
DTC product brands
Direct-to-consumer brands across channels.
Private-label brands
Your house brand across product lines.
Foreign-based sellers
US filings for sellers domiciled abroad.
WHAT WE FILE FOR SELLERS
The marks that move product.
Every marketplace, every product line. Here's what e-commerce filings most commonly look like.
Product brand names
The wordmark on your packaging, your Amazon listing, and your storefront. The core asset of a marketplace brand.
Private-label house brands
The brand you put on multiple sourced products. One application can cover a wide product range when the class is filed correctly.
Sub-brands & product lines
Visual identity and stylized lettering, filed as a separate application from your standard-character mark.
Filings for foreign sellers
Separate product lines that live under your parent brand. Often filed as their own marks to support enforcement.
Brand Registry enrollment
US registrations for sellers domiciled outside the United States. USPTO requires US-licensed attorney representation for foreign applicants — that's us.
Logos & wordmarks
Once your federal registration issues, we provide the serial and registration numbers Amazon and other platforms ask for during verification.
Why marketplace sellers file before they scale.
For sellers, a federal trademark isn't just legal protection — it's an operational requirement. Amazon Brand Registry, Walmart Brand Portal, and similar platforms ask for a registered trademark (or, in some cases, a pending application) as part of verification. Without it, you lose access to the tools that protect your listings from hijackers and counterfeiters.
And the longer you sell under an unprotected mark, the more you have to lose. Listings, reviews, ad spend, and customer recognition all build value into your brand — value that disappears if you have to rebrand because a competitor files first or sends a takedown.
Platform verification
Amazon Brand Registry and similar programs require a federal trademark to access listing protection tools. Without registration, your listings are harder to defend.
Marketplace takedowns
Brand Registry tools make submitting infringement reports significantly faster — but they require a federally registered mark to use.
Hijacker defense
Federal registration is the foundation for enforcing against listing hijackers, counterfeit sellers, and unauthorized resellers across marketplaces.
Investor and acquirer diligence
Buyers and investors look at trademark ownership during diligence. A registered mark is cleaner than common-law use across jurisdictions.
RECOMMENDED FOR SELLERS
Standard fits most sellers.
Comprehensive fits portfolios.
Most sellers benefit from a full clearance search and written opinion before filing. Sellers managing multiple brands or filing from outside the US often step up to Comprehensive for the additional coverage.
Standard
$1,995
FULL CLEARANCE + WRITTEN OPINION
all-in, USPTO fee included
WHY THIS TIER FOR SELLERS
Marketplace product names tend to be close to existing registrations — descriptive of the product, near-generic, or sharing roots with established sellers in adjacent categories. The full clearance search and written opinion in Standard are designed to identify those conflicts before you file, so you don't lose months waiting for an Office Action that could have been avoided.
✓ Full federal search + common-law spot-check, with written risk summary
✓ Single-class application, drafted and filed
✓ Specimen review
✓ Written registrability opinion
✓ One office action response (within scope)
★ The Markley Promise